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Thursday, December 04, 2008

Letter from America: Black Friday

Friday November 28
Seattle, Washington

We Israelis don't lack for anything we need, but we don't always have everything we want.

Israelis in America get sick. It's an eye disease. We see all the newest brands and latest models. America is shiny and glittery, and on sale. We Israelis see this and get big eyes.

They call the day after Thanksgiving 'Black Friday'. It isn't because the day is dark or evil. It got its name because retailers open the holiday shopping season with sales and since most Americans have the day off the stores are swamped by shoppers and it puts them 'in the black'.

Black Friday can be deadly for Israelis that happen to be in America. In this climate, their immune system is weak anyway, and the glitter of gadgets is too bright and the prices too appealing to resist. Israelis can't help but shop and spend.

But with all the plenty glaring on the surface, it's easy to miss a different reality underneath. Americans tell me about the high prices they have to pay to own their own homes. They go into debt to pay for their children's education and while medical care is state of the art, its price has become exorbitant and beyond the reach of many. I was shocked to discover that American businesses aren't required to provide their employees with pensions.

I listened to Americans and it struck me how poor little Israel has managed to provide low interest mortgages to young families and immigrants, tuition is maintained at a reasonable level (2,500 dollars by law, regardless of the level of the institution one attends.) and all enjoy the benefits of our national health system for a fraction of what it costs Americans.

So I didn't get up early on Black Friday to fight my way through the crowds to the great sales. I'm not dazzled by American trinkets. When it comes to the things that are really important, it seems to me that we Israelis are better off than our American cousins.


We Israelis don't have everything we want; but as for the things we need, we have it all.

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Sunset over the Sea of Galilee; the day is almost done and the way back home in sight.